Did Nike’s Swoosh Make the Brand Famous, or Is It the Other Way Around?
Here's the story behind the world-famous logo, and the freelance designer behind it.
These Marketers Left Their Client-Side Jobs to Launch a Do-It-All Experiential Agency
Grow founders Cassie Hughes and Gabrey Means now handle experiences for brands like Gap and Google.
Facetime: Adweek Celebrates Third Annual Arc Awards at SXSW
Brand Marketing
The event was presented by Screenvision Media.
Publishers Increasingly Want to Put Their Money Where Alexa’s Mouth Is
Performance Marketing
The Washington Post, NPR and others are lining up to partner with voice-activated devices.
Machines Will Be Smarter Than Humans Within 30 Years, SingularityNet’s Founder Says
Performance Marketing
Ben Goertzel wants to make sure AI doesn’t wipe out humanity.
These 3 Brandweek Councils Will Help Shape Our Inside the Brand Coverage
Brand Marketing
Introducing the top minds guiding Women Trailblazers, Innovators and Gen ZEOs.
As the Classic Department Store Falters, These 4 Challengers Want to Upend the Retail Model
New companies like Neighborhood Goods and Showfields are trying to reinvent the retail model, right during what experts are calling a retail renaissance.
These 21 CMOs Are Channeling Tech to Get Consumers to Obsess About Their Brands
And they're raising the bar for experiential in the process.
Data Points: What Consumers Really Want From Brands’ Content
Brand Marketing
People are more likely to purchase from a company that provides consistent, relevant content.
How Mastering Customer Identity Will Help Your Brand Win
Brand Marketing
To help in the new marketing battleground.