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When Bugs Bunny and Cinderella Rode to Huffy’s Rescue

Perspective

How Looney Tunes and Disney pedaled a century-old bicycle maker back into relevancy.

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High Gas Prices Are Bad News for Everyone, but Also an Opportunity for Marketers

CPG & Grocery

Brands that rely on car traffic are able to turn the troubling event into timely marketing.

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NIL’s Freshman Year: Who’s Really Profiting From the Marketing of College Sports Stars?

Sports Marketing

This year’s NCAA Tournament offered a glimpse at the future of name, image and likeness (NIL) deals in college sports. Though Kansas won the tournament, Saint Peter’s guard Doug Edert, [...]

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The Demise of the Miserable Cubicle: Agencies Give Their Workspaces Modern Makeovers

The Future of Agencies

As open bars replace closed office doors, agencies are investing in bringing people back to work.

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This Refugee’s Journey to CMO of Appian Was Anything but Typical

Leadership & Talent

How Denise Broady started out as a programmer and now holds a top marketing job.

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18 Marketing Chiefs Who Have Persevered—and Prospered—Through Unprecedented Upheaval

Leadership & Talent

Eighteen marketing chiefs who have persevered—and prospered—through unprecedented upheaval.

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To Build Trust and Unlock Innovation, Support Your Employees’ Side Hustles

Voice

Rejecting the rigid notion of the 9-to-5 can yield positive results for all parties.

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What We Can Learn From the Leaders Who’ve Lasted in the Ever-Evolving Role of CMO

Leadership & Talent

Adweek’s 2022 award-winning marketing chiefs have withstood the tests of a challenging period of time.

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Infographic: Our Food Choices Have Changed 2 Years Into the Pandemic

Data Points

How the world is eating during the biggest health crisis in a century.