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The Skin Cream That Celebrities Swear by Was Created by a Nurse Nearly 90 Years Ago

Brand Marketing

Elizabeth Arden's Eight Hour Cream has a fascinating backstory.

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How Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-On

Brandweek

Co-founder Jen Rubio tapped into the travel lifestyle—not the hardware.

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Editors’ Letter: Our Coverage of Brands Has Never Been More Interesting, or Important

Brandweek

These stories are designed to inform and inspire key parts of your business.

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Take a Tour of Target’s Redesigned Store of the Future

Brandweek

By 2020, most will have an 'inspiration entrance,' 'river' and mannequins of all sizes.

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The Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their Trade Secrets, to Each Other

Brandweek

Industry leaders Fernando Machado and Marcel Marcondes get candid.

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These 10 Comeback Brands Maximized Their Moment and Recaptured Their Cool Factor

Brandweek

What's old is new again for Levi's, Birkenstocks, Best Buy and more.