What Is It About Tater Tots That’s Made Them So Appealing to So Many for So Long?
Brand Marketing
Unlike most convenience foods from the postwar era, Tater Tots have been given a pass to reenter the culture.
Traction’s ‘Days of Action’ Help Staffers Take a Stand for Brands
Agencies
San Francisco shop urges employees to speak out for public causes and get involved.
Model and Body Positivity Activist Tess Holliday Wants Genuine Diversity in Ads
Brand Marketing
She also discusses what brands can do to be more inclusive.
Q&A: Elle Decor’s New Editor in Chief on the Elements of a ‘Stylish Life’ and What Does Well on Instagram
Performance Marketing
Whitney Robinson also discusses the sorts of changes readers can expect.
To Win in Today’s Complex Marketing Ecosystem, Agencies Need to Embrace Generosity
Agencies
Colin Kinsella, CEO of Havas Media North America, discusses a form of collaboration that is your company’s most important KPI.
Here’s What Bravo and 360i Learned From Making Andy Cohen’s Show Live on Social Media for a Week
The duo livestreamed 'Watch What Happens Live' on a different platform each night for 5 consecutive nights.
Times Square Offers Optimal Exposure for Brands, but Is Its Pricey Advertising Really Worth It?
Brand Marketing
The Crossroads of the World draws millions of passersby, but are they promising potential customers?
Spike’s Rebranding as Paramount Network Is the Latest Maneuver in Cable’s Battle for Viewers
Viacom will relaunch the net on Jan. 18.
With Young Sheldon, CBS Is Trying to Turn The Big Bang Theory Into a Big Franchise
The network wants the prequel to become its next long-running hit sitcom.
What Marketers Need to Know About Location-Based Advertising and Where It’s Headed
Performance Marketing
Adweek assembled a panel of six experts from brands and agencies to weigh in over Slack.