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Who Said Print Was Dead? What’s Behind the Proliferation of New Titles

Performance Marketing

134 magazines have launched since the start of 2017.

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How Anomaly’s Diversity and Engagement Lead Jezz Chung Created Her Ideal Job

Agencies

She formerly held account and creative roles at TBWA\Media Arts Lab.

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How Wiffle Ball Has Endured Without Advertising, Licensing or Product Placement

Brand Marketing

This ordinary plastic sphere with 8 holes became the national pastime of the American backyard.

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Why Stars Like Carrie Brownstein and Zach Braff Are Jumping From Hollywood to Advertising’s A-List

Agencies

Brands are tapping actors as they put an emphasis on storytelling.

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Inside the Complicated World of Amazon’s Private-Label Businesses

Performance Marketing

The retailer and third-party sellers are both partners and rivals.

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Infographic: Nearly Half of Americans Make Purchases Based on Influencer Recommendations

Brand Marketing

Influencers are still going strong, but as the novelty fades, should brands keep including them in their strategies?

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Why Ad Tech Shouldn’t Be Skittish About Supply Path Optimization

Programmatic

A little understood metric, SPO is what's driving a lot of major players' big decisions.

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6 Areas That YouTube Creators Need to Focus On

Convergent TV

Particularly as we see more and more digital content creation.

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How Can Marketers Get the Most Out of NFL Player Endorsements? Try Speed Dating

Brand Marketing

The goal is to create an authentic partnership that consumers can relate to.

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Advertisers Are Spending More in Addressable TV, But Some Aren’t Convinced It’s Worth It

Performance Marketing

Many are struggling to figure out what it means for their brand.

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