Silicon Alley's Night Out
Time Inc. throws party for city's top startups
Wednesday night, for the second year in a row, Time Inc. threw a party to fete its list of 10 NYC Startups To Watch. Several of the company's leaders sat down with Adweek to discuss how being based in Silicon Alley colors their businesses.
Nikhil Sethi, CEO and cofounder of social ad firm Adaptly
“Being in the ad space, we realized that there’s only one city in the country that we can operate from. Literally 99 percent of our customers are within a block radius of our offices…In the Bay Area you walk into a coffee shop, and everyone talks about technology, but it’s always about consumer apps.