Flipboard’s Quittner Talks About Role, Explains Ad Platform

'We don't call ourselves an aggregator—it's a dirty word.'

If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to traditional journalism and even cases in some cases, legality. At the IAB Innovation Days conference this morning, Flipboard editorial director Josh Quittner shed some light on Flipboard's role in the journalistic realm and how it plans to serve ads to their users.

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