The Daily's Cook: Subscribers Wanted!

News Corp. tablet paper exec acknowledges need to disclose data

     Christine Cook, head of sales and advertising at The Daily, used a panel discussion at Internet Week to hawk subscriptions—making one wonder just how much the outsized attention News Corp. is getting for its daring iPad-based newspaper experiment is translating into paid circulation. When it came time for Cook and her fellow panelists to offer parting thoughts on tablet publishing, Cook used the opportunity instead to urge the audience: “Download The Daily and read it for two weeks, enjoy, and pay for it!”