The Institute for Brand Marketing offers courses specifically for marketers, each comprised of 12 concise and practical lessons rolled out over the course of 12 weeks. Courses are taught by leading experts in their fields and are designed to help you cultivate the skills to succeed.
How much does the program cost?
Courses are complimentary and open to all. Create your free credentials on adweek.com to access the program.
Who can benefit from these courses?
These courses are designed to provide marketers with the skills and knowledge to advance in a disruptive marketplace. From aspiring CMOs to marketing leaders looking to accelerate their careers, professionals at all levels will benefit from learning how the latest technologies work—and how they can apply them.
Who are the instructors?
We have selected college professors who are doing cutting edge work in the fields of marketing technologies to lead these courses. Additionally, the course objectives and lessons have been informed by leading practitioners within the advertising and marketing community, subject matter experts at IBM, and the journalists at Adweek. See the course descriptions for the individual instructor bios.
What is the time commitment?
Each course has 12 lessons. Each lesson is self-paced, and designed to be 10-20 minutes long. There is no commitment – choose to go through all the lessons, or just take the ones that make sense for you.
Do I need to take the lessons in order?
You can take them in order, wait until they are all available and binge them all at once, or take just the ones you need. It’s up to you.
Are the courses at a specific time?
No. The lessons in each course exist independently, and are available for you to take at any time.
Is there certification available for completing the courses?
Yes, upon completion of each 12-lesson course, you will receive a course badge that can be added to your LinkedIn profile.
Can I use my mobile device?
Yes, the course is completely mobile friendly.
What do I do if I have a technical issue?
There is live chat support in the courses, or you can email firstname.lastname@example.org.