How MikMak Founder Rachel Tipograph Helps Big Brands Turn Social Videos Into Sales

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Recently announced as part of Adweek’s Women Trailblazers council, Rachel is charting new paths for the customer purchase journey by way of the mobile swipe-up. From her prior stint at Gap Inc., at a time when brands were just starting to plant their stakes in social marketing, Rachel saw an opportunity for brands to capitalize on the new wave of mobile eCommerce. See how relentless focus and not waiting for permission helped Rachel build a wildly successful (and growing) eCommerce platform.

Tell us about your background and why you chose to start MikMak?

I’ve been at the intersection of content and commerce for the majority of my life — at 13 years old, I became an eBay power user.

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