Why You Need to Become a Human Swiss Army Knife of a Marketer

Intuit's Lara Balazs on stepping into an elevated role during a crisis

As part of the CMO Reboot Playbook: The Elevated Role of Marketing, Lara Balazs, EVP, CMO & GM of Intuit’s Strategic Partner Group shares her play on stepping into an elevated role during a crisis by falling in love with your customer problems and delivering on brand purpose.

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