Why Exos’ TJ Abrams Focuses on the Mission, Not the Position

Former IHG Executive Reflects on First Year as CMO and the Brand’s Recent Refresh

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For TJ Abrams, every career move he’s made has been based on people and purpose. After spending the first part of his career at companies like Lowe’s, Coca-Cola, and IHG, Abrams is disrupting the fitness space by serving as CMO for Exos. In their first-ever brand campaign, Exos is aiming to restore a sense of community within the health and wellness space with a suite of digital products that will encourage consumers to perform at their best.

CMO Moves host Heide Palermo sat down with Abrams to discuss some fun ways in which he’s engaging his team virtually and his perspective on whether or not having an MBA is vital to ascend to the C-Suite.

This episode is also available on SpotifyiHeartRadio, and Apple Podcasts.