Why Exos’ TJ Abrams Focuses on the Mission, Not the Position

Former IHG Executive Reflects on First Year as CMO and the Brand’s Recent Refresh

For TJ Abrams, every career move he’s made has been based on people and purpose. After spending the first part of his career at companies like Lowe’s, Coca-Cola, and IHG, Abrams is disrupting the fitness space by serving as CMO for Exos. In their first-ever brand campaign, Exos is aiming to restore a sense of community within the health and wellness space with a suite of digital products that will encourage consumers to perform at their best.