Why Deadra Rahaman's Leadership Role is A Big Deal for the Future of Advertising

The Huge Midwest VP of Brand Planning is on a mission to abolish bias in the industry, especially amongst Black women

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“Be the change you want to see in the world.”

This is something many of us have heard our entire lives but as demonstrated in her personal mission and career journey, Deadra Rahaman exemplifies this saying in all that she does. As the VP of Brand Planning at Huge Midwest, Deadra’s role is to bring context and relevance to data. With a focus on human insights, Deadra provides a fresh, authentic perspective when it comes to understanding how to market the new majority consumer.

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