Why Carla Hassan of JP Morgan Chase Always Begins with Empathy

The CMO on combatting Imposter Syndrome and leading authentically—through the good and the bad

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Purpose, empathy, and authenticity are three deeply-ingrained values that chief marketing officer Carla Hassan brings to her work every day, where she leads advertising, media, performance, customer insights and more for Chase, J.P. Morgan and its corporate brands. Hassan’s work is fueled by her passion for growing the business through purpose-driven, creative and data-led work for the brand as well as the equally important task of championing DE&I not just for the organization but for the industry at large.



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