Why Bounce Curl Founder’s Success is Rooted in Science and Social Media

Merian Odesho shares how she formulates products herself and the pivotal role of Instagram in her company's success

Headshot of Merian Odesho against grey background with signature Women Trailblazers red wave on top left corner of the image.

As a young girl, Merian Odesho struggled trying to tame and properly style her curls. But today, she has cracked the scientific code for curly-haired women everywhere.

@luzz_co luz.corona@adweek.com Luz Corona is the community content manager at Adweek's Inside the Brand.