Why Bounce Curl Founder’s Success is Rooted in Science and Social Media

Merian Odesho shares how she formulates products herself and the pivotal role of Instagram in her company's success

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

As a young girl, Merian Odesho struggled trying to tame and properly style her curls. But today, she has cracked the scientific code for curly-haired women everywhere.

Inspired by her grandmother, who played a pivotal role in developing her hair care routines by mixing up special formulas using only homemade, natural ingredients, Merian saw in her adult life that there still very much a need for these kinds of natural products. She used her degree rooted in chemistry and science to create “safe beauty” products and used her established social networks to fuel the takeoff of Bounce



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in