Whatsapp's Head of Brand on Shamelessly Chasing Your Passions

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Eshan Ponnadurai embodies what it means to be a true global marketer. From Australia with roots as Sri Lankan Tamil, he’s repositioned products for P&G in new markets, created work that transcends borders to establish Google’s brand in the APAC region and united Uber’s stakeholders against a common enemy in Asia. Today, he’s merged his personal and professional passions to lead global marketing for Whatsapp. What has helped steer his rewarding career path, working for some of the world’s most recognized tech brands? Here, Eshan shares his biggest learnings—from what drives him to take big risks to how to grow opportunities into dream roles—and a critical question for all brands to ask themselves during the marketing reckoning happening right now.

What learnings changed the way you view and navigate your career?

“There’s rarely true reward without some level of risk.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in