Wendy’s and Sam’s Club Leveraging Social Media to Transcend the Expected

Chicken sandwiches, Cheetos, gazebos and movie recommendations. I knew from the second I planned to record with Kurt Kane, President and Chief Commercial Officer of Wendy’s, and Tony Rogers, Chief Member Officer of Sam’s Club, I was in for a wild ride.  And they did not disappoint. So what do these leaders of two incredible brands talk about when the entry point of social media is not always the road you stay on?

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.
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