Wendy's Carl Loredo on Growing the “Challenger Brand with a Charm”

The CMO Shares the Brand's Recipe for Success, Beyond Breakfast and Really Good French Fries

Carl Loredo always had aspirations, not expectations, of becoming CMO when he joined Wendy’s six years ago, having previously been in the chief marketing seat for lighting and ceiling fan brand Craftmade. Throughout his career, he’s taken pride in building up the underdog – often taking challenges head-on and focusing on problem-solving to drive value.