Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021

Selling advertising and giving Barbie a mask are 2 ways they've adapted

In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP and Global Head of Barbie & Dolls Portfolio-Mattel, Inc. who not only pivoted their communication strategies during the pandemic, but also shifted the focus of their product offerings to meet the new needs of their consumers.

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@luzz_co luz.corona@adweek.com Luz Corona is the community content manager at Adweek's Inside the Brand.
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