Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021

Selling advertising and giving Barbie a mask are 2 ways they've adapted

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In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP and Global Head of Barbie & Dolls Portfolio-Mattel, Inc. who not only pivoted their communication strategies during the pandemic, but also shifted the focus of their product offerings to meet the new needs of their consumers.

Owning the Growth Agenda

Even with the general operator mentality, Lisa proudly specializes in owning the growth agenda at Mattel.

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