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What does it take to be a successful marketer in today’s environment? Vineet Mehra, Global Chief Marketing and Chief Customer Officer for Walgreens Boots Alliance, has a few things in mind. On the live 150th episode of CMO Moves, Vineet dove deep into two key enablers for success: unicorns and BFF CIOs.
In the last [CMO Moves] episode that you were on last year, you shared a really important framework called The Five Mantras of the Modern CMO.
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