Walgreens Boots Alliance’s Vineet Mehra on Developing Marketing Unicorns

And why it's critical for the future of marketing

What does it take to be a successful marketer in today’s environment? Vineet Mehra, Global Chief Marketing and Chief Customer Officer for Walgreens Boots Alliance, has a few things in mind. On the live 150th episode of CMO Moves, Vineet dove deep into two key enablers for success: unicorns and BFF CIOs.