Walgreens Boots Alliance’s Vineet Mehra on Developing Marketing Unicorns

And why it's critical for the future of marketing

What does it take to be a successful marketer in today’s environment? Vineet Mehra, Global Chief Marketing and Chief Customer Officer for Walgreens Boots Alliance, has a few things in mind. On the live 150th episode of CMO Moves, Vineet dove deep into two key enablers for success: unicorns and BFF CIOs. 

The Business of Marketing

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nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.