VSCO CMO Shares the Keys to Building Iconic Brands

Tesa Aragones believes in the value of connections over conversions when it comes to building iconic brands. It’s something she’s learned from more than 25 years of stewarding global brands including Nike, Volkswagen, Apple and Bacardi. And now, as chief marketer for mobile photo app VSCO, Tesa is putting new visual storytelling tools in the hands of consumers to fuel a new generation of creators.

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