How Visible's Minjae Ormes Leverages Community and D2C Thinking To Fuel The Modern-Day Mobile Carrier

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How do you make a name for your brand in an industry teeming with barriers, amidst well-established competitors? Just ask the team at Visible and their fearless marketing leader Minjae Ormes. As the first all-digital wireless carrier in the U.S., this offshoot brand from Verizon is challenging traditional teleco conventions, tapping into modern-day, direct-to-consumer strategies while leveraging the power of an established network.

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