Ancestry’s Vineet Mehra: The Ambidextrous CMO Activating Purpose with Consumer-Fueled Storytelling and Performance Marketing

Jan 2019 UPDATE: Vineet is now the Global CMO of Walgreens Boots Alliance

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.