Verve CMO Orlando Baeza Masters the New Art of Pollination

Orlando Baeza is the CMO of Verve, a global word-of-mouth, advocacy-based sales platform that incentivizes fans to sell tickets to their networks.  The five-year-old well-funded startup is already the secret sauce for companies like Lollapalooza and Live Nation challenging old ticket selling models. Coming from marketing leadership roles at Buzzfeed, Nike, Paramount, Activision and adidas, Orlando was quick to spot the new frontier and is already expanding Verve into new marketplace platforms like Pollen, rolling out across the globe. Video warning… keep the volume off to avoid jumping out of your chair and dancing in your office.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.