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Orlando Baeza is the CMO of Verve, a global word-of-mouth, advocacy-based sales platform that incentivizes fans to sell tickets to their networks. The five-year-old well-funded startup is already the secret sauce for companies like Lollapalooza and Live Nation challenging old ticket selling models. Coming from marketing leadership roles at Buzzfeed, Nike, Paramount, Activision and adidas, Orlando was quick to spot the new frontier and is already expanding Verve into new marketplace platforms like Pollen, rolling out across the globe.