Universal Parks and Resorts North America CMO on Defining the Brand Alongside Your Consumers

Theme park veteran Xiomara Wiley discusses what's new and her approach to post-pandemic marketing

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.

Recently, at the peak of spring break travel, Orlando hotel occupancy reached nearly 81%—the second-highest rate this year, according to Visit Orlando. The upswing in tourists and thrill-seekers is something Xiomara Wiley and her team are not only excited for, but also prepared for in all new ways thanks to deep consumer listening, empathy and agility.