Ulta Beauty’s CMO on Architecting Brand Purpose From the Inside Out

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A creator at her core, Shelley Haus was excited to join Ulta Beauty in 2014, mainly for the opportunity to help a 30-year-old beauty retailer find out who it was as a brand. The company sought out to not only get to the heart of who they were and what they stood for but to also co-create a purpose alongside 45,000 associates.

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