Twitter’s Head of Content on Leaning Into Levity Right Now

With millions of conversations and thousands of communities starting at Twitter, the app might mean different things for various people. That’s where Ryan Brown, Twitter’s Head of Content Strategy and Creative Innovation, comes in. Throughout his 8 years at Twitter, Ryan has been part of the team tasked with using content to bring Twitter’s narrative to life. Here, Ryan delves into what the democratization of content means for Twitter and sheds light on some of Twitter’s marketing approach.

@juliangumbo julian.gamboa@adweek.com Julian Gamboa is a social media and marketing manager at Adweek.
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