Tricia Melton, CMO of Kids, Young Adults and Classics, Warner Brothers Discovery – Leveraging Legendary IP for Memorable Campaigns

The CMO discusses being an entertainment marketer “by heart and by trade"

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.

Tricia Melton affectionately refers to her CMO role as being “a kid in a candy shop” and, considering the brands under her umbrella, the description feels genuine. Melton is responsible for elevating kids and family programming for the major media and entertainment conglomerate, most famously shows like Adult Swim’s Rick and Morty.