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As part of the CMO Reboot Playbook: Activating Brand Purpose, Sam Bennett, SVP, Marketing and Brand Strategy of Mattress Firm and Sleep.com, discusses how they are leveraging Sleep.com as a way to evolve their business and culture in a purposeful and meaningful way.
Check out more plays from top CMOs and brand leaders here.
This transcript has been edited by Adweek and may not reflect the video-recording exactly.
THE CHALLENGE
I truly believe that the definition of a brand is the promise you make to your consumers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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