Putting Purpose Centerstage

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Purpose is one of those buzzwords that we hear every day now. So much so that its true meaning has become somewhat diluted and the playbook for how to lead with purpose slips further into the distance with each new interpretation.

This is strikingly similar to what happened to the definition of “The Role of the CMO,” as we saw play out over the past few years.  Luckily, we have a pretty good idea now on what it takes to be a great CMO with lots of supporting content, including rich articles from CMO experts, podcasts and playbooks. 

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