Thrive Market’s Amina Pasha on Launching its First Shoppable Cookbook

How the CMO of the membership-driven grocer connects commerce with community

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When Amina first started, her career building consisted of iconic brands such as Pantene and Pampers at Proctor and Gamble. After 12 years, Amina set out on an important life journey that would determine her next big move to be CMO of the world’s first climate positive grocery store.

Being a sustainable brand with a focus on zero waste and carbon neutral shipping, Thrive Market and Amina were a match made in heaven in sharing their passion for Sustainability. What makes Thrive Market different from your average grocery store is the ability consumers have to tailor their diets based on lifestyle. The site filters your personal preferences such as vegan, gluten-free, and low sugar making for an easier shopping experience.

In their most recent launch, Thrive Market launched their first ever healthy shoppable cookbook featuring over 60+ recipes from various influencers in the health and wellness space. Each recipe hosts a QR code to allow members to directly buy ingredients from the site making healthy living easy and affordable.



Amina also touches on her experience working globally and the importance of receiving a diversity of experience in different cultures around the world while at Proctor and Gamble. “It made me instantly come into a smaller environment, but feel connected to the team across the company,” says Pasha.

Tune into this episode to learn more about Thrive Market’s shoppable cookbook launch and hear all about her journey to CMO!

This episode is also available on SpotifyiHeartRadio, and Apple Podcasts.