Three Key Traits for Challenger Brand Success from Luxury Handbag Founder

Challenging the luxury fashion market is not an easy feat. That’s something Coral Chung heard many times in the early days of her handbag start-up SENREVE. Her international experience with brands like Prada and Bain & Company – spanning from consumer goods to tech hardware – are strong qualifiers for this Founder and CEO, but it’s her willingness to take risks, focus on long-term gains and relentless focus on customer-centricity that truly make this brand a challenger.

alexa.comeau@adweek.com Alexa Comeau is the programming manager at Adweek, where she works on event curation while dabbling in some writing.
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