Three Key Traits for Challenger Brand Success from Luxury Handbag Founder

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Challenging the luxury fashion market is not an easy feat. That’s something Coral Chung heard many times in the early days of her handbag start-up SENREVE. Her international experience with brands like Prada and Bain & Company – spanning from consumer goods to tech hardware – are strong qualifiers for this Founder and CEO, but it’s her willingness to take risks, focus on long-term gains and relentless focus on customer-centricity that truly make this brand a challenger.

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