Inside the Brand
The Business of Marketing
A deep-dive into how CMOs work collaboratively with their C-suite partners to drive business transformation.
Presented by Adweek and SAP, The Business of Marketing is where you get to hear from business leaders and innovators on how CMOs work collaboratively with their C-suite partners to drive business transformation.
The Business of Marketing is for CMOs or any leader aspiring to join the C-Suite and will provide you with a deep dive into how to create cross-functional teams, establish clear internal communications, invest in customer-centricity, drive technology innovation and develop talent for the future.
BONUS EP: The Fifth Estate – What Drives Social Culture, Community, and Influence
BONUS EP: How CMOs Can Stay Agile in Uncertain Times
BONUS EP: Brand & Demand: A Love Story
The Future of Leadership, DEI and Sustainability According to Former Facebook CMO
How Discover is Creating Meaningful Change in Diversity and Inclusion
How The Wall Street Journal Continues to Scale Its Subscription Business
