The 4 C’s for Leaning Into Purpose

Los Angeles Rams CMO Ronalee Zarate-Bayani on inspiring influence and championing consistency

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As part of the CMO Reboot Playbook: Activating Brand Purpose, Former Los Angeles Rams CMO Ronalee Zarate-Bayani shares her play on how the team put purpose at the center of their move back to LA and how they pivoted during the pandemic while keeping that purpose as their north star.

Check out more plays from top CMOs and brand leaders here.

This transcript has been edited by Adweek and may not reflect the video-recording exactly.

THE CHALLENGE

When I think about what game-changers bring to the table it’s really a north star and a sense of purpose.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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