The 4 C’s for Leaning Into Purpose

Los Angeles Rams CMO Ronalee Zarate-Bayani on inspiring influence and championing consistency

As part of the CMO Reboot Playbook: Activating Brand Purpose, Former Los Angeles Rams CMO Ronalee Zarate-Bayani shares her play on how the team put purpose at the center of their move back to LA and how they pivoted during the pandemic while keeping that purpose as their north star.