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As part of the CMO Reboot Playbook: Reallocation of Spend, Marisa Thalberg, EVP, Chief Brand and Marketing Officer at Lowe’s Companies, shares her play on how to successfully integrate the performance marketing and brand marketing functions for greater business results. Here she uses an example from her time as Global Chief Brand Officer at Taco Bell.
Check out more plays from top CMOs and brand leaders here.
This transcript has been edited by Adweek and may not reflect the audio-recording exactly.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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