Taking an Integrated Business Approach

Lowe’s Chief Brand and Marketing Officer Marisa Thalberg shares why integrating performance and brand marketing maximizes business results

As part of the CMO Reboot Playbook: Reallocation of Spend, Marisa Thalberg, EVP, Chief Brand and Marketing Officer at Lowe’s Companies, shares her play on how to successfully integrate the performance marketing and brand marketing functions for greater business results. Here she uses an example from her time as Global Chief Brand Officer at Taco Bell.