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Verizon was a player in the metaverse before it even had a name—experimenting with customer experiences before rules or measurement were formulated, or the space was even fully realized. Why? Because it’s a boundary-busting, inclusive-first space to bring people together, enable community, and allow for creativity and exploration.
Verizon’s chief creative officer Andrew McKechnie joined Adweek’s Shannon Miller during Brandweek for a discussion about Verizon’s history of creating groundbreaking consumer touchpoints and illuminating human stories that bridge differences from the early days of the metaverse to now.
Kicking off the Super Bowl in Web3
In 2021, Verizon brought the Super Bowl to the metaverse via a virtual Fortnite stadium.
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