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As part of the CMO Reboot Playbook: Activating Brand Purpose, Arancha Cordero, SVP, Chief Growth Officer for Danone Waters, shares a play on how sustainability can drive simultaneous change for both the environment and the business and how its marketing can be just as exciting as it is for any other industry.
Check out more plays from top CMOs and brand leaders here.
This transcript has been edited by Adweek and may not reflect the audio-recording exactly.
THE CHALLENGE
People are pushing businesses and brands to address sustainability in tangible ways, even so after COVID.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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