Sustainability as a Driver for Growth with Danone Waters' Chief Growth Officer

Arancha Cordero shares how a personal take to sustainability can enact real change

As part of the CMO Reboot Playbook: Activating Brand Purpose, Arancha Cordero, SVP, Chief Growth Officer for Danone Waters, shares a play on how sustainability can drive simultaneous change for both the environment and the business and how its marketing can be just as exciting as it is for any other industry.