Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As part of the CMO Reboot Playbook: Reallocation of Spend, Petco CMO Tariq Hassan shares why it is crucial to be able to talk about how brand perception impacts actual business outcomes and how to do it.
Check out more plays from top CMOs and brand leaders here.
This transcript has been edited by Adweek and may not reflect the audio-recording exactly.
THE CHALLENGE
Brands have a multitude of metrics and insights to measure performance marketing tactics, but CMOs face a real challenge when it comes to common measures for the brand itself.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in