Subaru's Alan Bethke On The Brand's 11-year-running Campaign Still Driving Results

Subaru’s 15-year sales and marketing veteran Alan Bethke believes that there’s value in both trying new things and staying consistent. And that’s exactly what he did that led to his 2017 Brand Genius Award win. His leadership on the brand’s “Love” campaign aided in moving Subaru from a small niche player to a major player in the U.S.

AW+

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