Subaru's Alan Bethke On The Brand's 11-year-running Campaign Still Driving Results

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Subaru’s 15-year sales and marketing veteran Alan Bethke believes that there’s value in both trying new things and staying consistent. And that’s exactly what he did that led to his 2017 Brand Genius Award win. His leadership on the brand’s “Love” campaign aided in moving Subaru from a small niche player to a major player in the U.S. Now, Subaru totes ten consecutive years of sales records, all during the “Love” campaign. Read on to hear what he’s learned from this campaign, advice for working with agencies, and why the “little wins” are so important.

What have you been up to since receiving your award? 

I’m happy to say that I’m still with Subaru of America, Inc.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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