As part of the CMO Reboot Playbook: Elevated Role of Marketing, Thomas Ranese, VP, Global Marketing, Uber discusses how the brand stayed close to the user by keeping a pulse on what was going on in their worlds and refreshed existing products to tend to their immediate needs.
Check out more plays from top CMOs and brand leaders here.
THE CHALLENGE
Uber has always been a company known for moving fast, and yes sometimes “moving fast and breaking things” in a way that may have gotten us in trouble.
While some of our legacy may have been to disregard the consequences of our brashness, we are also a company that embraces innovation at breakneck speed and won’t accept the status quo as fixed – something that remains true in the DNA at Uber today.
2020
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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