Staying Agile with Real-Time Marketing with Uber's VP of Global Marketing

Thomas Ranese shares how the brand met the ever-changing needs of users on their platform

As part of the CMO Reboot Playbook: Elevated Role of Marketing, Thomas Ranese, VP, Global Marketing, Uber discusses how the brand stayed close to the user by keeping a pulse on what was going on in their worlds and refreshed existing products to tend to their immediate needs.