Spotify's Mayur Gupta: Don’t Confuse Marketing’s Outcomes from its Outputs

Mayur Gupta, VP of Growth & Marketing at Spotify, has always been a prolific blogger. Since I first met him several years ago, when he was Global Head, Omni Channel Experiences & Platforms at Kimberly-Clark and then went on to become CMO of Healthgrades, I’ve always been amazed with the depth of his learnings that he so freely shares in an effort to pay it forward.

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