Spotify’s Mayur Gupta: Don’t Confuse Marketing’s Outcomes from its Outputs

Mayur Gupta, VP of Growth & Marketing at Spotify, has always been a prolific blogger. Since I first met him several years ago, when he was Global Head, Omni Channel Experiences & Platforms at Kimberly-Clark and then went on to become CMO of Healthgrades, I’ve always been amazed with the depth of his learnings that he so freely shares in an effort to pay it forward. His latest blog, below, is literally a handbook for anyone who is looking to optimize their marketing efforts. I am proud to share his excellent work and thinking that provides so many helpful tips for success! Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.