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For the gaming industry, show floors are a crucial way for audiences to get a feel of upcoming consoles. But with the pandemic causing many of the industry’s in-person events to be closed, Eric Lempel—Sony Interactive Entertainment’s svp and head of global marketing—and team pivoted to unveiling their PlayStation 5 online. Not only has the showcase been watched over 25 million times, but it also helped SIE report a 40% year-over-year increase in sales.
Discover how Lempel and team drive innovation by being audience-obsessed, and why he thinks the art and science of marketing will continue to evolve even more rapidly over the next five years.
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